AWS SES Assistance in Enterprise Market – A Must Read

Designing e-mail solutions on a large scale can be a complex and costly challenge for a business: you need to build an infrastructure, set up a network, prepare IP addresses, and protect your reputation as a sender. Many third-party emailing solutions require significant contract negotiations and upfront fees.

Amazon SES eliminates these problems and allows you to start sending emails in minutes. In addition, ecommerce Development Company or Magento Ecommerce agency can assist you in setting up an AWS SES in the Enterprise Market.

What is Amazon Web Services (AWS)?

Amazon Web Services (AWS) is a scalable, comprehensive cloud computing platform from Amazon.com. The first AWS offerings were created in 2006. To minimize the effects of outages and ensure system robustness, AWS’s geographic footprint is split across different regions.

What are the important things that AWS is impacting on the business market?

• A platform for virtually any use case

From data warehousing to deployment tools, directories and content delivery, more than 50 services are available in a few clicks with AWS. The new services are set up quickly and without initial costs. Businesses, startups, SMBs and public sector customers can access the components they need to quickly adapt to new business requirements.

• Advanced features that extend from day to day

After working for almost ten years with organizations as diverse as Pinterest, GE and the Major League Baseball, the AWS cloud gives its customers the means to publish, feed and play in a completely innovative way. Advanced features, such as a broad range of database engines, server configurations, encryption services, and powerful Big Data tools, let you focus on your business without having to manage your infrastructure.

• Greater security compared to local infrastructures

It has been shown that the cloud is more secure than a local infrastructure. Extended certification and accreditation processes, data encryption during storage and transfer, hardware security modules, and rigorous physical security procedures all contribute to the secure management of your organization’s IT infrastructure.

More transparency in compliance and governance operations

Control, auditing and management of identities, configurations and usages have become essential activities for modern IT infrastructures. With AWS cloud, these capabilities are built into the platform to help you meet your compliance and governance needs and regulatory requirements.

What is Amazon Simple Email Service (SES)?

Amazon Simple Email Service (Amazon SES) is a highly scalable and cost-effective email forwarding and receiving platform designed to help digital marketing professionals and app developers send e-mails, marketing, notification or transaction. It’s a reliable and cost-effective service for businesses of all sizes using e-mail to stay in touch with their customers.

Amazon SES eliminates the complexity and expense of developing an internal emailing solution or licensing, installing, and running an external email solution.

You can use our SMTP interface or one of the AWS SDKs to integrate Amazon SES directly into your existing applications. You can also integrate Amazon SES e-mail sending capabilities with software you already use, such as ticket delivery systems and e-mail clients.

What is its impact on the business market?

• Pricing and billing

With Amazon SES, you only pay for your consumption. There are no minimum fees or initial fees.
The amount you pay depends on the number of messages you send and receive, as well as the amount of data you send. For more information, see the Amazon SES Pricing page.

• Limits and restrictions

The Amazon SES sandbox is an area where new users can test Amazon SES capabilities. When your account is in the sandbox, you can only send emails to verified identities. A verified identity is an email address or domain that you have provided proof of ownership.

In addition, when your account is in the sandbox, the volume of emails you can send per day is limited, as well as the number of messages per second.

When you are ready to send e-mail to unverified recipients, send a request to increase the Amazon SES send limit through AWS Support Center.

• Security and encryption

We use internal anti-spam technologies to filter messages with poor quality content. In addition, we scan all messages containing attachments for viruses and other malicious content. These processes are fully automated and do not involve human intervention. We access e-mail content only in certain circumstances, for example when we encounter delivery difficulties or when we investigate fraudulent or abusive activities.

• Authentication, validation and configuration

You do not need to configure reverse DNS records to use Amazon SES. Amazon Web Services manages the IP addresses used by Amazon SES, and provides the reverse DNS records for those addresses.

• Shipping Capabilities

Amazon SES allows you to create a private SMTP relay for use with any existing SMTP client software, including any software you develop yourself or any third-party software that can send email over the SMTP protocol.
For more information, see Using the Amazon SES SMTP Interface to Send Email in the Amazon SES Developer Guide.

• Reception capabilities

The first step in setting up Amazon SES to receive e-mail is to check your domain. If you have already verified your domain for sending emails, you do not need to repeat this process for receiving. For more information about verifying your domain, see Verifying Domains in Amazon SES in the Amazon SES Developer Guide.

After verifying your domain, you must publish an MX record to the DNS configuration of your domain. This record refers to the email receiving endpoint for the Amazon SES region that you use to receive e-mail. For more information about publishing an MX record, see Publishing an MX Record for Receiving Email Messages through Amazon SES in the Amazon SES Developer Guide.

The final step in configuring receiving emails in Amazon SES is to create a receive rule. Receiving rules tell Amazon SES what to do with e-mail sent to your domain. For example, you can configure Amazon SES to send incoming email to an Amazon S3 bucket or send you a notification through Amazon SNS. For more information on creating receive rules, see Creating Receive Rules in the Amazon SES Developer Guide.

• Deliverability

Amazon SES uses content filtering technologies to scan outgoing e-mail. These content filters help ensure that content sent through Amazon SES complies with ISP standards. To help you improve the deliverability of your e-mail, Amazon SES provides a feedback loop that includes sender return, claim, and delivery notifications.

• Returns to shippers and claims

Amazon SES forwards you back to sender and complaint notifications by e-mail or sends them to an Amazon SNS topic, depending on how you set up your Amazon SES account.
Delivery notifications, which are triggered when Amazon SES successfully sends one of your e-mails to a recipient’s e-mail server, are sent to you only through Amazon SNS.

• Spam and viruses

Amazon SES uses a number of safeguards against spam and viruses. It uses blocking lists to prevent emails from unwanted senders from entering the system. It also performs virus scans on each incoming e-mail that contains an attachment. Amazon SES provides you with the results of its spam detection, allowing you to decide whether you can trust each message. In addition to the results of antispam and antivirus scans, Amazon SES provides the conclusions of the DKIM and SPF checks.

• Amazon SES and other AWS services

Amazon WorkMail uses Amazon SES to send and receive e-mails. When you configure Amazon WorkMail, the service creates two items in your SES configuration settings: a send permission policy that allows Amazon WorkMail to send email through your domain, and a receive rule that defines an action. WorkMail that sends incoming mail from your domain to Amazon WorkMail. If you remove any of these items, Amazon WorkMail will not work properly.

• SMTP interface

Amazon SES provides an SMTP interface for seamless integration with applications that can send emails via SMTP. You can connect directly with this SMTP interface from your applications, or configure your existing email server to use this interface as an SMTP relay.
To connect to the Amazon SES SMTP interface, you must create SMTP credentials. For more information about creating SMTP credentials, see Obtaining Your SMTP Credentials for Amazon SES in the Amazon SES Developer Guide.

• API and SDK

In addition to support for SMTP delivery, Amazon SES provides the following APIs: SendEmail and SendRawEmail. These two APIs provide different levels of control for composing the e-mail message itself.

However, they provide the same level of reliability and performance of sending emails:

The SendEmail API prompts the user to provide only one source address, one destination address, one message object, and one message body.
On this API’s call, Amazon SES automatically builds and sends an MIME multi-part email message that is correctly formatted and optimized for display by client email software.

The SendRawEmail API provides the advanced user with the flexibility to format and send their own raw e-mail by specifying headers, MIME parts, and content types.

Conclusion

Given the complexity of AWS SES support and usage, and when digital commerce is more focused on email marketing, we understand the need for AWS SES support in Enterprise Market.